Msc. ADELA SHESHI*, Prof. Doc. DONIKA KËRÇINI
Faculty of Economy and Agribusiness; Agricultural University of Tirana.
Abstract: The main issue of the study is the relationship between entrepreneurial and sustainable orientation and how they impact the performance of the business in Albania. Promoting entrepreneurship and creating new businesses, are key factors of this excessive working population. Moreover, knowing that entrepreneurship, in particular (SMEs), tends to be innovative, this may help in finding solutions to several social problems of Albania, such as: economic growth and innovation, higher standards in Education system, more efficient in managing production and trade of products. This means that, pushing for a better performance, based on diversified activities, enables the enterprise to offer a unique way of joint values. Entrepreneurial and sustainable orientation has become a crucial and interesting topic recently for scholars in literature. This study was designed as descriptive and its data gathering method is questionnaire. The questionnaires were addressed to 100 (one-hundred) shareholders of the companies in various industries that are operating in Albania. These findings of the study will allow us to develop a model of business performance of SMEs and to test the hypotheses proposed. The study will have a positive impact because will bring important contributions such as: determining the role of each attribute of entrepreneurial orientation (innovativeness, pro-activeness and competitive aggressiveness) and sustainable orientation (environmental, social and economic) towards business performance of SMEs in Albania.
Keywords: entrepreneurship, entrepreneurial orientation, sustainable orientation and business performance.
Pages: 292 – 306 | Full PDF Paper